Do you have a strong product but no clear plan for how to bring it to market and generate revenue?
An innovative idea alone isn’t enough. To ensure your product or service reaches customers and generates revenue and profit, you need a well-thought-out go-to-market strategy. Our go-to-market coaching combines strategic expertise with practical methods and guides you from market launch through scaling, all tailored to your target audience, your market and your growth goals. This way, you can successfully implement your strategy and become a key player in your industry.
What is go-to-market coaching?
Go-to-market (GTM) refers to the entire process by which a company brings its product or service to market, from identifying the target audience and selecting the right distribution channels to pricing strategy and initial marketing campaigns. A go-to-market strategy answers the central question: How do you reach your customers at the right time and in the right place and convince them to buy from you?
For startups, the go-to-market strategy is particularly crucial: resources are limited, competition is fierce and mistakes during market entry cost time and capital. At the same time, many founding teams lack experience in marketing and sales. The technical product is ready but the target market’s customer needs aren’t yet clearly defined, sales strategies are untested and a structured marketing plan doesn’t yet exist.
That’s exactly where our go-to-market coaching comes in. Unlike a traditional marketing agency, we don’t simply handle the execution; instead, we work with you as strategic advisors and industry experts. We provide you with the expertise and tools you need to steer your GTM strategy yourself—from market segmentation and lead generation to building scalable sales activities. The goal: to empower you to make informed marketing and sales decisions independently and to further develop your growth strategies over the long term.
Whether B2B or B2C, whether a SaaS product or a physical service, whether the Swiss market or new markets abroad, a strong go-to-market strategy is the foundation for sustainable growth and the prerequisite for turning a good idea into a successful business.
Our service packages
Service package 1:
GTM Strategy
Starting at CHF 3,000 (plus VAT)
What can you expect?
- Market and competitive analysis: Structured analysis of the competitive landscape, your market opportunity and the positioning of your products and services in the target market.
- Target audience definition and segmentation: Identification and prioritization of your ideal customer segments, including buyer personas and customer needs mapping.
- Go-to-market plan: Creation of a comprehensive go-to-market plan including sales channels, pricing strategy, positioning, messaging and initial marketing activities.
- Channel strategy: Selection of the right sales and marketing channels based on your business model (B2B, B2C, marketplace, etc.).
- KPI framework: Defining the relevant KPIs and metrics to measure the success of your market launch and track ROI.
How long does it take?
2–4 weeks – an intensive, focused sprint that delivers a complete GTM plan.
Who is it for?
Startups prior to or shortly after launch that need a clear, well-founded go-to-market strategy. Ideal for founders launching their product or service for the first time or looking to introduce an existing product into new markets.
What is achieved?
- Clarity on the target market: A data-driven understanding of your target audience, the competitive landscape, and the market opportunity.
- Ready-to-implement go-to-market plan: A concrete, prioritized roadmap for your market launch—not theory but actionable insights.
- Strategic competitive advantage: A differentiated positioning that sets you apart as an innovative player.
Service package 2
Sales & marketing coaching
Starting at CHF 2,000/month (plus VAT)
What can you expect?
- Ongoing coaching: Regular sessions with your founding team and your marketing and sales teams—both strategic and operational.
- Sales strategy and customer acquisition: Building and optimizing your sales processes—from lead generation through the sales funnel to closing.
- Marketing plan implementation: Support in implementing your marketing plan – content strategy, marketing campaigns, digital channels and offline initiatives.
- Customer journey optimization: Analysis and improvement of the entire customer journey – all touchpoints your customers have with your product are systematically optimized.
- Training and enablement: Practical training for sales staff in pitching, objection handling, negotiation and relationship building.
- KPI tracking and reporting: Ongoing monitoring of your sales and marketing KPIs with monthly reporting and concrete optimization recommendations.
How long does it take?
Ongoing service on a monthly basis. We recommend a minimum of 3 months to achieve sustainable results. The intensity can be flexibly adjusted.
Who is it for?
Startups that want to professionalize and scale their sales and marketing activities. Particularly suitable for B2B startups with products and services that require explanation and need to establish a structured sales process.
What are the benefits?
- Professionalized sales: A functional, repeatable sales process that your team can manage independently.
- Higher conversion rates: More leads, better qualification, shorter sales cycles.
- Increased revenue: Measurable growth in revenue and profit through optimized sales and marketing strategies.
- Team empowerment: Your marketing and sales teams will develop the skills to perform effectively in the long term without external support.
Service package 3:
GTM readiness assessment
Starting at CHF 1,500 (plus VAT)
What can you expect?
- Status quo analysis: In-depth assessment of your current go-to-market readiness—product, market, sales, marketing and team.
- Gap analysis: Identification of weaknesses and gaps in your go-to-market strategy, sales strategy and marketing strategy.
- Benchmarking against best practices: Comparison of your GTM strategy with successful go-to-market strategies of comparable startups and businesses.
- Prioritized action roadmap: Concrete recommendations with clear prioritization—which steps will have the greatest impact on your market entry?
- Optional coaching session: A 90-minute workshop with your founding team to discuss the results and define next steps.
How long does it take?
1–2 weeks, a fast, structured process that provides clarity.
Who is it for?
Startups that want to know if they’re ready for market launch or are already in the market. Also suitable for product management teams launching a new product line or feature.
Clear basis for negotiations:
What is achieved?
- Objective assessment: A clear picture of where you stand and what’s missing.
- Focus instead of frantic action: Prioritizing the measures that have the greatest impact on your market success.
- Foundation for the next phase: Whether you book the GTM Strategy Sprint or Sales & Marketing Coaching—you’ll know exactly where to start.
How can Vectra Advisors help?
Vectra Advisors are your first choice for go-to-market coaching in Switzerland.
Our experts support you quickly and pragmatically with all your legal needs. Let’s talk and get started!
Your contact person for this topic:
Book a free, non-binding introductory call with us:
FAQ: Frequently asked questions about go-to-market coaching
A go-to-market strategy (GTM strategy) is the structured plan for successfully launching your product or service into the market. It encompasses defining your target audience, positioning yourself within the competitive landscape, selecting the right sales channels, pricing strategy, the marketing plan and the KPIs you’ll use to measure success. Without a clear go-to-market strategy, you risk investing resources in the wrong channels, missing your target audience or being displaced by better-positioned players. Especially for startups with limited capital, a well-founded GTM strategy can mean the difference between sustainable growth and costly failure upon market entry.
A marketing agency typically handles the operational execution of individual marketing campaigns and activities—such as social media management, content creation or performance marketing. Go-to-market coaching, on the other hand, takes a strategic approach: We work with you on the overarching strategy that underpins all marketing and sales strategies. Our goal is to empower you, as a founding team, to make well-informed decisions in marketing and sales independently. We impart expert knowledge and practical methods—from segmenting your target market to business development and customer acquisition—rather than simply executing campaigns. This allows you to build a core competency that remains within your company long-term, so you aren’t permanently dependent on an agency. Of course, both can be effectively combined: coaching for strategy, an agency for the implementation of specific measures.
Our go to market coaching is suitable for startups in various phases—from the initial market launch to scaling into new markets. B2B startups with products and services that require explanation, where sales channels, customer acquisition and relationship-building must be strategically established, benefit particularly. But B2C startups looking to refine their marketing strategies and optimize their customer journey will also find the right support with us. Typical scenarios: You have an innovative product but initial sales are falling short of expectations. Or you’ve proven product-market fit in one market and now want to expand into new ones. Or your marketing and sales team is growing and needs structure, processes and training.
